Join us for an afternoon of leadership development, executive networking, and actionable business insights — open to all leaders, not just VACEOs members and sponsors.
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What to Expect
A world-class keynote, practical tools you can apply immediately, and a networking reception to close the day. Come with your leadership team.
Keynote: Remarkable by Design — From Forgotten to Unforgettable
Dan Gingiss
Price wars are a race to the bottom. Product innovation gets copied overnight. The last true differentiator in business is the one your competitors can't replicate: how you make people feel.
Using his WISE framework (Witty, Immersive, Shareable, Extraordinary), Dan shows how any organization can design experiences worth talking about, without big budgets or tech overhauls.
Dan spent 20 years in corporate marketing at McDonald's, Discover, and Humana. He's the author of The Experience Maker and host of The Experience This! Show podcast.
Schedule
1:00 PM — Registration and Networking
1:20 PM — Welcome
1:30 PM — Keynote, Part 1
2:45 PM — Keynote, Part 2
4:00 PM — Keynote, Part 3
5:00 PM — Networking Reception
Venue: Jepson Alumni Center, 442 Westhampton Way, Richmond, VA 23229
Sponsorship opportunities available. Contact Scot at smcroberts@vaceos.org.
Questions? Email us at info@vaceos.org or call 804-360-2644.
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